Which of the following standardized information services firms is developing a device that will automatically record media (radio,TV,or web pages)to which a person is exposed?
A)ACNielsen
B)Information Resources,Inc.
C)CGM
D)Arbitron
E)AllMediaRecording,Inc.

Question

Quizplus · Accepted Answer

Arbitron is developing a device called "Portable People Meter" (PPM) that automatically records media exposure, such as radio and TV, as well as other forms of audio that may be present in the environment.

Which of the Following Standardized Information Services Firms Is Developing