Packaged services firms are marketing a process more than anything else.Examples include standardized methods of measuring customer satisfaction or providing a system for segmenting the market.

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Packaged services firms typically sell a process that can be replicated across multiple clients, rather than a unique service or product. These processes may include standardized methods for things like measuring customer opinions, conducting market research, or improving business operations. By offering a consistent, reliable process, packaged services firms can differentiate themselves from competitors and provide value to clients in need of specific services.

Packaged Services Firms Are Marketing a Process More Than Anything