Which of the following best represents the criteria discussed by the authors to be used in selection of a test market city?
A)representativeness,isolation,and control of distribution and promotion
B)representativeness,isolation,and cost
C)representativeness,existing company presence,and control of promotion
D)representativeness,cost,and control of competitor's intelligence
E)isolation,cost,effectiveness,and control

Question

Quizplus · Accepted Answer

The authors suggest that a test market city should be representative of the broader market, geographically isolated to limit contamination from outside markets, and provide control over distribution and promotion to closely monitor the effects of marketing efforts. Therefore, choice A, which includes representativeness, isolation, and control of distribution and promotion, is the best representation of the authors' criteria for test market selection.

Which of the Following Best Represents the Criteria Discussed by the Authors