A city that is geographically isolated may be considered a good test market city.

Name: A city that is geographically isolated may be considered a good test market city.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A geographically isolated city can serve as a good test market because it is relatively self-contained and may have unique consumer behaviors and preferences that can be studied and analyzed. Additionally, since it is not a major metropolitan area, it may also be less expensive to conduct market research in such a city.

A City That Is Geographically Isolated May Be Considered a Good