Jeff is the president of a bank.He wants to find out the satisfaction level of his customers in Dallas on certain dimensions such as friendliness of employees,convenience of location,and availability of loans.Jeff needs to conduct:
A)exploratory research.
B)descriptive research.
C)causal research.
D)prescriptive research.
E)diagnostic research.

Question

Quizplus · Accepted Answer

Jeff needs to conduct descriptive research to gather information on customer satisfaction levels related to specific dimensions such as friendliness of employees, convenience of location, and availability of loans. Descriptive research aims to provide an accurate and detailed picture of a population or phenomenon, and Jeff's research objective fits this definition. Exploratory research is conducted when the researcher has limited knowledge about the topic and wants to gain preliminary insights. Causal research is conducted when the researcher wants to establish a cause-and-effect relationship between variables. Prescriptive research provides recommendations for action based on research findings, and diagnostic research aims to identify problems or opportunities for improvement. While these types of research may also be valuable for Jeff, descriptive research is the most appropriate starting point for his specific research objective.

Jeff Is the President of a Bank