Researchers should conduct marketing research only when they do not have the information for decision making.

Name: Researchers should conduct marketing research only when they do not have the information for decision making.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing research is conducted to gather information that is not already available, to aid in making informed decisions. If the necessary information is already available, conducting additional research may be unnecessary.

Researchers Should Conduct Marketing Research Only When They Do Not