What was the significance of the years following the Industrial Revolution to the marketing research industry?
A) The early development of questionnaires,which were put into use providing marketing researchers with a method of gathering new information from customers,dealers,and competitors,occurred.
B) Companies were separated from their customers,and there was a need to understand faraway markets.
C) Marketing research became fully accepted;formal recognition of the marketing research function led to the creation of marketing research departments.
D) High-tech products such as CARDs,CATIs,SPSS,and DBMs developed.
E) Nothing really changed in the marketing research industry after the Industrial Revolution.
Correct Answer:
Verified
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