The 2007 Confirmit industry survey of firms in several countries reported that the leading challenge facing the marketing research industry was:
A) quick and cheap access to data on the Internet.
B) the overuse of standardized research techniques.
C) falling response rates.
D) the outsourcing of projects to external suppliers.
E) a failure to understand clients' real problems.
Correct Answer:
Verified
Q32: Which of the following is true regarding
Q33: What does sugging refer to?
A)selling under the
Q34: Professional organizations try to prescribe ethical behavior
Q35: A common ethical code among major associations
Q36: For more than a decade,_ has monitored
Q38: As the marketing research industry evolves,traditionalists question
Q39: A common ethical code among major associations
Q40: Requests for researchers to conduct a study
Q41: In the marketing research industry,full-service supplier firms
Q42: Very few of the largest firms (sales
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