Some suggested remedies for some of the problems we see in the marketing research industry are:

Question

Quizplus · Accepted Answer

Certification and education are the most effective remedies as they address the root cause of the problems in the industry. Certification ensures that researchers have a minimum level of competency, and education ensures that researchers are equipped with the necessary knowledge and skills to conduct research effectively. Legislation and auditing system may help improve accountability, but they do not necessarily address the quality or competency of the researchers themselves. Requiring all employees to have business degrees and pass standardized tests may create barriers to entry and limit diversity in the industry. A system of fining those found not to be conducting research studies at some minimum standard may be punitive and may not foster a culture of continuous improvement.

Some Suggested Remedies for Some of the Problems We See