Deception,especially invasion of privacy,is a serious ethical issue in marketing research and occurs in research studies.Which of the following is an example of deception?

Question

Quizplus · Accepted Answer

Option A is an example of deception because concealing the true identity of the sponsor of the research deprives respondents of important information that might affect their responses. Option B is an example of invasion of privacy because respondents would reasonably expect to give their consent before being viewed during a study. Option C is an example of deception because falsely guaranteeing anonymity may encourage respondents to reveal confidential or personal information they would not otherwise disclose. Thus, all three options are examples of deception and the correct answer is D.

Deception,especially Invasion of Privacy,is a Serious Ethical Issue in Marketing