Charles Coolidge Parlin is the current president of the Marketing Research Association and started the PRC certification program.

Name: Charles Coolidge Parlin is the current president of the Marketing Research Association and started the PRC certification program.
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Charles Coolidge Parlin is considered the "father of marketing research" and was active in the early 20th century. He is not the current president of the Marketing Research Association, nor did he start the PRC certification program.

Charles Coolidge Parlin Is the Current President of the Marketing