In evaluations conducted on the performance of the marketing research industry,the conclusions have been consistent in saying that the industry is plagued with so many problems that it has not been able to operate at any level other than "unsatisfactory."

Question

Quizplus · Accepted Answer

There is no consistent conclusion that the marketing research industry operates only at an "unsatisfactory" level; it faces challenges but also has successes and innovations.

In Evaluations Conducted on the Performance of the Marketing Research