One ethical issue that does not affect the marketing research industry is research integrity.Because marketing research objectively gathers and reports information,there is no issue with withholding,altering,or intentionally misinterpreting information.

Question

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While marketing research should objectively gather and report information, there is still potential for ethical issues such as withholding or misinterpreting information, biased sampling or questioning, and invasion of privacy. It is important for the industry to uphold research integrity to ensure ethical practices.

One Ethical Issue That Does Not Affect the Marketing Research