The marketing concept is an important philosophy for marketing managers because it dictates:

Question

Quizplus · Accepted Answer

The marketing concept is a customer-centered philosophy that requires a company to understand its customers' needs and wants, and then design and deliver products and services that will satisfy those needs effectively. This philosophy should guide day-to-day decisions that managers make in areas such as product development, pricing, promotion, and distribution. So, option C is the correct answer. The other options are not related to the marketing concept.

The Marketing Concept Is an Important Philosophy for Marketing Managers