A kitchen appliance company has seen domestic markets become saturated over the past decade.Seeking new avenues of growth,in what way can the firm's decision makers use market research to find a sizable international market segment to pursue?

Question

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Market research can help the firm identify which international markets have potential for growth and which segments within those markets are the most likely to be interested in their products. By conducting research on factors such as consumer preferences, purchasing behaviors, and economic conditions, the company's decision makers can make informed decisions about which target markets to pursue. This will enable them to focus their resources on the most promising opportunities and avoid wasting time and money on markets that are unlikely to generate significant returns.

A Kitchen Appliance Company Has Seen Domestic Markets Become Saturated