One of the uses of marketing research is to identify market opportunities;however,the identification of problems is not a use of marketing research,but rather a use of the firm's internal auditing system.

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The identification of problems is also one of the uses of marketing research. Marketing research helps in identifying problems such as low sales, customer complaints, or ineffective advertising strategies. The firm's internal auditing system may not always be equipped to identify and solve such problems.

One of the Uses of Marketing Research Is to Identify