Marketing research is not needed if there is an adequate decision support system in place.

Question

Quizplus · Accepted Answer

While a decision support system can provide valuable insights and data, marketing research is still important for gaining a deep understanding of consumer behavior, trends in the market, and competition. Marketing research provides a more comprehensive view of the market and customers, allowing businesses to make informed decisions and develop effective marketing strategies.

Marketing Research Is Not Needed If There Is an Adequate