Andrea Livingston arrives at her desk at Western Utility Corporation,a provider of electrical power.She accesses her Lexis-Nexis computer program,which provides her with articles containing information related to the utilities industry.She discovers that a new breakthrough has occurred in solar panel technology,and this report was published during the evening in a newspaper in Europe.She immediately takes this information to her research and development department.Andrea is accessing which component of the MIS of Western Utility Corporation?

Question

Quizplus · Accepted Answer

Andrea is accessing external information from a news article to inform the research and development department, which aligns with marketing intelligence components of an MIS. Option A, internal reports, involves accessing information generated within the company, while option B, marketing decision support system, involves accessing data and tools to support specific marketing decisions. Option D, marketing research, involves conducting research studies to gather data on markets and customer behavior.

Andrea Livingston Arrives at Her Desk at Western Utility Corporation,a