Doss is vice president of marketing research for General Mills.The chefs at General Mills bring three new cookie recipes to Doss.Doss wants to know which of these three cookie recipes would be most preferred by consumers.Which component of General Mills' MIS would Doss use in order to provide him with this information?

Question

Quizplus · Accepted Answer

Doss would use marketing research to gather information about which cookie recipe would be most preferred by consumers. Marketing research involves collecting and analyzing data about consumers and their preferences through various research methods such as surveys, focus groups, and experiments.

Doss Is Vice President of Marketing Research for General Mills