Sony was the pioneer and early share leader in the videocassette recorder industry with its Betamax technology.But Matsushita's longer-playing and lower-priced VHS format equipment proved much more popular with consumers and dethroned Sony as industry leader.This example underlines that:

Question

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This example shows that even though Sony was the pioneer and had the competency in the videocassette recorder industry, it still lost its share leadership to Matsushita's better-priced technology. This indicates that firms cannot always rely on their competencies to maintain share leadership in the market.

Sony Was the Pioneer and Early Share Leader in the Videocassette