Toyota Motors has introduced a new line of cars aimed at creating an appeal for young car buyers looking for good quality,funky designs and low-prices.Their intent is to protect their primary brands from direct competition in the same category and from low-price competitors.What is the strategy employed by Toyota?

Question

Quizplus · Accepted Answer

Toyota is using a flanker strategy by introducing a new line of cars that targets a different segment of the market (young car buyers looking for funky designs and low prices) while still protecting their primary brands from direct competition and low-price competitors.

Toyota Motors Has Introduced a New Line of Cars Aimed