Marketing decision-makers,while seeking to win a particular position in a customer's mind,endow their product with various kinds of attributes.The speed of a computer system,the roominess of a car,and a product's or service's being user-friendly are examples of which type of categorisation based on such attributes?
A)simple physically based attributes
B)complex physically based attributes
C)essentially abstract attributes
D)price

Question

Quizplus · Accepted Answer

The attributes mentioned, such as speed, roominess, and user-friendliness, are complex physically based attributes since they can be measured or perceived through physical characteristics of the product or service. Option A, simple physically based attributes, would refer to basic physical features such as color or dimension. Option C, essentially abstract attributes, would be more intangible characteristics such as trustworthiness or reputation. Option D, price, is not mentioned as an attribute in the given description.

Marketing Decision-Makers,while Seeking to Win a Particular Position in a Customer's