Research suggests that on average,consumers are able to remember at least 10 different brands for any given product class.

Question

Quizplus · Accepted Answer

Often the awareness set for a given product class is three or fewer brands even though the number of available brands is greater than 20. Thus, many if not most brands have little or no position in the minds of many consumers. For example, in the past 10 or so years, more than 200 new soft drinks have been introduced, most of which were not noticed or remembered by consumers.

Research Suggests That on Average,consumers Are Able to Remember at Least