Nike co-founders,Phil Knight and Bill Bowerman both belonged to the long distance runner's niche market segment,which meant they were ideally positioned to identify and meet the unsatisfied need of long distance runners for a more protective and comfortable running shoe at a better price than competitor offerings.

Question

Quizplus · Accepted Answer

In virtually any market, if different segments can be clearly identified, specific products with specific marketing programs can be developed to meet both the physical needs of the consumer (in this case, the lateral stability and the extra cushioning that distance runners need in their shoes) as well as the emotional needs that consumers attach to their pursuits.

Nike Co-Founders,Phil Knight and Bill Bowerman Both Belonged to the Long