Identify the correct statement concerning the distribution policies.
A) Prospector's need for motivation of distribution channel members is accomplished through tight control of business-owned channels.
B) Maintaining tight control over the behaviour of channel members is an appropriate policy for prospectors who rely on customer service.
C) Defenders are likely to devote a larger percentage of sales to trade promotions than the prospector businesses.
D) Defenders rely on trade promotion tools and other incentives to induce support from their independent channel members.
Correct Answer:
Verified
Q4: A policy of high service quality is
Q5: Considering scope,these businesses usually operate in broad
Q6: The defender strategy is most useful:
A)for business
Q7: Businesses following a reactor strategy:
A)attempt to maintain
Q8: A firm ensures that no two SBUs
Q10: Which of the following is not a
Q11: Which of the following are most likely
Q12: Emerson Electric formed an operating group of
Q13: Which business strategy is followed by a
Q14: When the Pillsbury Company rejected the proposal
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents