Solved

Identify the Correct Statement Concerning the Distribution Policies

Question 9

Multiple Choice

Identify the correct statement concerning the distribution policies.


A) Prospector's need for motivation of distribution channel members is accomplished through tight control of business-owned channels.
B) Maintaining tight control over the behaviour of channel members is an appropriate policy for prospectors who rely on customer service.
C) Defenders are likely to devote a larger percentage of sales to trade promotions than the prospector businesses.
D) Defenders rely on trade promotion tools and other incentives to induce support from their independent channel members.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents