A business's competitive strategy and the strategic marketing programs of its product or service offerings are independent of one another.

Question

Quizplus · Accepted Answer

When there is a good fit between a business's competitive strategy and the strategic marketing programs of its various product or service offerings, the business will achieve better results in terms of sales growth, market share and profitability than when the two levels of strategy are inconsistent with one another.

A Business's Competitive Strategy and the Strategic Marketing Programs of Its