A marketing manager has an idea for an innovative new product with huge market potential but in a different industry segment requiring a prospector strategy.However,since this strategy conflicts with the low-cost defender strategy currently deployed by the manager's strategic business unit,the manager's best option is to not proceed with developing the new product.

Question

Quizplus · Accepted Answer

If a business unit is focused on a single product category or technological domain the ideal solution might be for the whole SBU to change its strategy in response to shifting industry circumstances.

A Marketing Manager Has an Idea for an Innovative New