Faced with a decline in its current business,a generic drug manufacturer is planning a foray into design,and manufacture of re-locatable modular structures.Which diversification strategy is being employed by the company?

Question

Quizplus · Accepted Answer

The company is moving from its current business of generic drug manufacturing to designing and manufacturing re-locatable modular structures, which is a completely different industry. This represents unrelated diversification, as there is no direct connection or similarity between the two industries in terms of market, customer base, or operations.

Faced with a Decline in Its Current Business,a Generic Drug