A business is more likely to emphasise a strong corporate brand when its various product offerings are closely interrelated.

Question

Quizplus · Accepted Answer

This was documented by an exploratory study based on interviews with managers in 11 Fortune 500 companies. A business is more likely to emphasise a strong corporate brand when its various product offerings are closely interrelated, either in terms of having similar positionings in the market or cross-product elasticities that might be leveraged to encourage customers to buy multiple products from the business.

A Business Is More Likely to Emphasise a Strong Corporate