When benchmarking,it is critical that a firm compares itself with another firm in the same industry.

Question

Quizplus · Accepted Answer

The comparison does not have to be with businesses in the same industry. For example, Xerox benchmarked its order filling/shipping performance against L. L. Bean (a US mail-order retailer catering to the outdoor set), which has a well-deserved reputation for fulfilling orders both quickly and accurately.

When Benchmarking,it Is Critical That a Firm Compares Itself with Another