A service-dominant logic (SDL)perspective would suggest that a product such as Apple's iPad was successful because:

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According to service-dominant logic, value is created through the integration of both goods and services. In the case of the iPad, while the touch-screen technology may have been innovative, it was the addition of third-party applications and the overall user experience that added value for customers. Additionally, the after-sale support and customer service may have contributed to customer satisfaction, but it was the value-added services that made the product successful.

A Service-Dominant Logic (SDL)perspective Would Suggest That a Product Such