The main principle of the service-dominant logic (SDL)of marketing is that due to increased competition,firms in the digital economy must invest substantially in employee training to meet the demands of customers and exceed expectations.

Question

Quizplus · Accepted Answer

The key argument is that services rather than tangible products are at the heart of consumption in the digital economy. This means that companies should focus on the kinds of services that they could provide in conjunction with the physical products already on offer.

The Main Principle of the Service-Dominant Logic (SDL)of Marketing Is