Identify the market characteristic that affirms growth extension in maturing markets through application of an extended use strategy.
A)insufficient competencies to pre-empt underdeveloped applications segments
B)relatively heterogeneous market with a variety of segments
C)relatively high penetration but low frequency of use in one or more major segments
D)relatively low penetration in one or more segments

Question

Quizplus · Accepted Answer

C) Relatively high penetration but low frequency of use in one or more major segments indicates an opportunity for growth extension in maturing markets through strategies aimed at increasing the frequency of use among existing customers.

Identify the Market Characteristic That Affirms Growth Extension in Maturing