The higher the ____,the less hospitable a product market will be during the decline phase of its life cycle.

Question

Quizplus · Accepted Answer

Exit barrier refers to the cost that companies face when they decide to exit the market. The higher the exit barrier, the less likely companies are to leave the market during the decline phase, resulting in a more overcrowded and highly competitive market, making it more difficult for others to stay in business.

The Higher the ____,The Less Hospitable a Product Market Will