Regarding businesses in mature markets the choice between a differentiation or a low-cost strategy is the critical determinant of success.

Question

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In mature markets the choice between a differentiation or a low-cost strategy is probably not the critical determinant of success. The critical factor for a business to remain competitive in mature markets is to continually work to improve the value of its offerings, either by improving product or service quality, reducing costs or some combination of these.

Regarding Businesses in Mature Markets the Choice Between a Differentiation