Which of the following approaches characterises a production-oriented organisation?
A) pricing based on perceived benefits provided
B) applying new technology to satisfy customer needs
C) company makes what can be sold
D) primary focus on functional performance and cost
Correct Answer:
Verified
Q1: What is the primary focus of marketing
Q2: What characterises a market-oriented organisation?
A)narrow product lines
B)packaging
Q3: Dell attempted to maintain its long-standing low-cost
Q4: What component of strategy involves detailing the
Q5: Which of the following falls within the
Q7: Which observation concerning market-oriented firms is incorrect?
A)They
Q8: Product-oriented firms:
A)are primarily concerned with the marketing
Q9: Why are early entrants into newly emerging
Q10: Marketers have identified 4Cs critical to a
Q11: Which of the following is considered an
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