Dell attempted to maintain its long-standing low-cost position by reducing the number of technicians in its customer call centres.As a result,an increasing number of customers spent 30 minutes or more on hold before they found a technician to solve their problem.This affected Dell's customer satisfaction rating in the United States and its sales and profit growth stagnated.This scenario highlights:
A) the increased importance of service
B) strategic inertia
C) the company's market-orientation focus
D) the impact of information technology
Correct Answer:
Verified
Q1: What is the primary focus of marketing
Q2: What characterises a market-oriented organisation?
A)narrow product lines
B)packaging
Q4: What component of strategy involves detailing the
Q5: Which of the following falls within the
Q6: Which of the following approaches characterises a
Q7: Which observation concerning market-oriented firms is incorrect?
A)They
Q8: Product-oriented firms:
A)are primarily concerned with the marketing
Q9: Why are early entrants into newly emerging
Q10: Marketers have identified 4Cs critical to a
Q11: Which of the following is considered an
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