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Dell Attempted to Maintain Its Long-Standing Low-Cost Position by Reducing

Question 3

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Dell attempted to maintain its long-standing low-cost position by reducing the number of technicians in its customer call centres.As a result,an increasing number of customers spent 30 minutes or more on hold before they found a technician to solve their problem.This affected Dell's customer satisfaction rating in the United States and its sales and profit growth stagnated.This scenario highlights:


A) the increased importance of service
B) strategic inertia
C) the company's market-orientation focus
D) the impact of information technology

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