Marketers have identified 4Cs critical to a good strategic marketing plan.Which of the following is not one among them?

Question

Quizplus · Accepted Answer

The 4Cs of strategic marketing are Company (aligning company goals with marketing goals), Customers (understanding and targeting the right customers), Context (considering the external factors impacting marketing efforts), and Collaboration (building strong partnerships and relationships with stakeholders). "Contacts" is not part of the 4Cs.

Marketers Have Identified 4Cs Critical to a Good Strategic Marketing