The Clinique Division of Estée Lauder,Inc. ,markets cosmetics through department stores.Clinique reports that 37 percent of non-customers who visit its website later purchase a Clinique product at a department store.It is impossible to purchase the items from the website;rather Clinique uses its __________ website to build customer relationships.
A)conventional
B)transactional
C)promotional
D)transformational
E)customer conversion

Question

Quizplus · Accepted Answer

Clinique uses a promotional website to build customer relationships by encouraging visitors to purchase products at department stores.