Mark wanted to make some extra money,so he went door-to-door in his neighborhood asking residents if they had any small jobs that they could hire him to perform.Mark had no idea of whether anyone had any jobs for him,so he picked the houses randomly and knocked on the doors to see if anyone was home and perhaps interested in his services.In terms of the personal selling process,Mark was engaged in __________ when he knocked on a door.

Question

Quizplus · Accepted Answer

Mark is engaged in cold canvassing, which is the process of approaching potential customers or clients without any prior knowledge or contact. He is randomly knocking on doors to see if anyone is interested in his services.

Mark Wanted to Make Some Extra Money,so He Went Door-To-Door