As the content of a marketing website for a product moves from words to photos,videos,and animation,the media richness of the site __________
A)decreases.
B)is not affected.
C)can be manipulated.
D)increases.
E)is undermined.

Question

Quizplus · Accepted Answer

As the website moves from words to photos, videos, and animations, it increases the media richness of the site. Media richness is a concept that refers to the degree to which a communication channel is capable of transmitting cues to help convey meaning, and photos, videos, and animations are all rich media that can convey more information and meaning than plain text.

As the Content of a Marketing Website for a Product