Whereas traditional media build credibility through "experts" being "influencers" in a particular field,with social media a sender often simply begins to participate in the __________,hoping that the quality of the message will establish credibility with the receivers.
A)"digital thread"
B)"conversation"
C)"amateur discussion"
D)"discussion pool"
E)"information superhighway"

Question

Quizplus · Accepted Answer

Social media is all about engaging in conversations with the audience. The sender participates in conversations hoping to establish credibility with receivers through the quality of the message. Options A, C, D, and E do not accurately represent the concept of using social media to build credibility through conversations.

Whereas Traditional Media Build Credibility Through "Experts" Being "Influencers" in a Particular