Brand managers find out what people are saying about their brand on Twitter by
A)having employees perform spot-checks on posts.
B)creating their own Twitter account and seeing what "followers" say on Facebook.
C)using keyword search monitoring from services such as CoTweet.
D)recognizing that posts are too brief to allow for a substantive mention of their brand.
E)employing outside search services such as Google and Bing.

Question

Quizplus · Accepted Answer

Using keyword search monitoring from services such as CoTweet allows brand managers to search for mentions of their brand on Twitter, making it the most efficient and effective way to find out what people are saying about their brand on the platform. A, B, D, and E are either ineffective or inefficient methods of monitoring brand mentions on Twitter.

Brand Managers Find Out What People Are Saying About Their