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Social Media Advertising Is Helpful to Brand Managers Because Consumers

Question 86

Multiple Choice

Social media advertising is helpful to brand managers because consumers are __________.


A) captive receivers who buy products online.
B) end-receivers who buy products online.
C) traditional consumers who buy products in retail stores.
D) active receivers who send UGC to both friends and advertisers.
E) traditional receivers who browse products online.

Correct Answer:

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