An advertising message usually focuses on the __________ that is/are important to a prospective buyer in making trial and adoption decisions.

Question

Quizplus · Accepted Answer

An advertising message typically emphasizes the key benefits of the product that are important to the prospective buyer in making a decision about whether or not to try or adopt the product. While emotional aspects and psychological factors may come into play, they are often tied to the key benefits of the product. The price and financial risks may be mentioned in the message, but they are not typically the focus as they are more related to the transactional aspects of the purchase, rather than the product itself.

An Advertising Message Usually Focuses on the __________ That Is/are