According to the American Cancer Society,57,000 Americans die from colon cancer each year.They estimate that this number would drop significantly if people over 50 were checked regularly.But being tested for colon cancer is not a pleasant experience and most people of course fear the possibility of bad news.To encourage people to get tested for colon cancer,several ads using a man (known as "Polyp Man") ,dressed in a big red suit making him look more like Mr.M&M to encourage people to get tested.This is an example of a _________ appeal.
A) humorous
B) cognitive
C) rhetorical
D) fear
E) sex
Correct Answer:
Verified
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