A test where consumers are invited to view new television shows or movies in which test commercials are also shown is called the __________.

Question

Quizplus · Accepted Answer

The theater test involves inviting consumers to view new television shows or movies in which test commercials are also shown. The other options, sales test, jury test, attitude test, and portfolio test, do not involve the screening of new television shows or movies with advertisements.

A Test Where Consumers Are Invited to View New Television