A mother handed her college-aged son a piece of paper and said,"By redeeming this you will receive 25 cents off your next purchase of Birdseye lima beans." Birdseye is using a __________ to stimulate demand (trial)for its lima beans.

Question

Quizplus · Accepted Answer

A coupon is a promotional tool used to encourage customers to try a particular product by offering a discount or incentive. In this case, Birdseye is offering a discount on their lima beans to stimulate demand and increase the likelihood that the customer will try their product.

A Mother Handed Her College-Aged Son a Piece of Paper