Bernina,a sewing machine manufacturer,has an ongoing ad campaign in which it encourages sewers to stop in to their local Bernina dealer to register to win a new sewing machine.No purchase is necessary.Bernina is using a __________ to measure the effectiveness of its ads.

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Bernina is using a sweepstakes as a tool to track the effectiveness of its ads. By encouraging sewers to visit local dealers and register, Bernina can track the number of people who respond to their ads and determine the success of the campaign.

Bernina,a Sewing Machine Manufacturer,has an Ongoing Ad Campaign in Which