The consumer sales promotion that involves the use of a brand-name product in a movie,television show,video,or a commercial for another product is referred to as __________.

Question

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Product placement is the use of brand-name products in various forms of media for promotional purposes. This technique is often used to increase brand awareness and association with specific products or services. The products are shown in a subtle way, without directly promoting them, but rather integrating them into the production. This can be seen in movies, television shows, videos, and even in some commercials. Co-branding, subliminal tie-in, partnership promotion, and product parallelism are all different sales promotion techniques.

The Consumer Sales Promotion That Involves the Use of a Brand-Name